Online Tracking Technologies: New HIPAA and FTC Guidance and Actions Change the Enforcement Landscape

Health systems, telehealth vendors, and digital health companies have recently been scrutinized for their use of online tracking technologies, particularly with respect to web assets that may contain detailed health information, such as appointment scheduling pages, patient portals and mobile applications. Recent HIPAA and FTC guidance and actions have significantly changed the enforcement landscape – creating a difficult legal standard for entities to follow.

Please join us during the HLTH GoLIVE Webinar Series, where Ropes & Gray will review the recent guidance documents and enforcement actions that have been issued, and provide practical guidance for how companies should review and modify their online tracking technologies given the current environment.