Thursday, Jan 11, 2024 | 1:00 PM ET

Market Momentum: Assessing the Rise of Virtual-First Health Plans

Market Momentum: Assessing the Rise of Virtual-First Health Plans

This panel will discuss the rise of virtual-first health plans: are they just an over-hyped trend or are they the future? Join us for Market Momentum: Assessing the Rise of Virtual-First Health Plans and hear about the evolving landscape of plan design innovation as industry experts assess the rise of virtual-first health plans.

You’ll get the scoop on what virtual-first plans are, how they differ from traditional plans and why they’re gaining so much attention. Our panel of experts will break down both the perks and pitfalls of implementing this new model, and explore whether they’re set to become the new normal. 

Specifically, we’ll unpack:

  • Fundamental aspects of a virtual-first health plan
  • When “virtual-first” doesn’t go far enough: how to ensure outcomes 
  • Potential pitfalls with virtual-first products: assessing signals from early adopters  
  • Finding the right partners to develop a virtual-first product to meet the unique needs of your population



Jessica BartlettMedical Writer, Boston Globe


Ashley Yeats, MD, FACEP, FCFPC(EM), CHIEBlue Cross Blue Shield of Massachusetts, Vice President, Medical Operations

Fay RotenbergChief Executive Officer, Firefly Health

Kevin FyockNorth American Innovation and Commercialization Leader, Aon

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