Friday, Dec 15, 2023 | 12:00 AM ET

S4 E16: The Heart of Pharma: Building Connections for Effective Marketing

Marketing can play a huge role in improving health outcomes.

In this episode, Craig Douglass, Chief Growth Officer at Digitas Health, discusses his focus on integrating creativity, media, and technology in healthcare communications. He highlights the opportunity to use marketing for good, emphasizing the positive impact of engaged healthcare consumers on outcomes. Craig delves into the challenges pharmaceutical brands face, highlighting the need for responsiveness and overcoming fragmentation. He also urges pharmaceutical marketers to focus on making connections within their marketing systems. 

Tune in and learn how to navigate the evolving landscape of healthcare marketing to drive better outcomes!

About Craig Douglass:

Craig Douglass holds the role of Chief Growth Officer at Digitas Health, a leading global agency specializing in connected health. With more than 25 years in the field, he's developed expertise in crafting impactful campaigns and content that improve health results in various areas like cancer, respiratory issues, diabetes, vaccines, immunology, infectious disease, and mental health. His commitment to blending creativity, media, and technology has placed him at the forefront of the healthcare communications industry's digital transformation. Working at Digitas Health, the pioneering connected-health agency, Douglass helps health brands navigate the complexities of an ever-changing media landscape.

Things You’ll Learn:

  • Marketing plays a crucial role in improving health outcomes.
  • Better engagement in healthcare leads to improved results for individuals.
  • The ever-changing landscape demands responsiveness over speed and adaptation to new circumstances.
  • The heart of pharmaceutical marketing lies in the connection between physicians and patients.
  • Rather than seeking an omnichannel agency, prioritize finding one that can effectively build your brand and drive results across multiple channels.
  • Simplicity is essential, and distinguishing the signal from the noise is crucial to effective marketing.


  • Connect with and follow Craig Douglass on LinkedIn.
  • Follow Digitas Health on LinkedIn.
  • Visit Digitas Health on their Website.


Craig DouglassChief Growth Officer, Digitas Health

You May Also Enjoy

December 29, 2023

S4 E21: Simplifying Healthcare: A Unified Platform...

Owen Tripp, Co-Founder & CEO, Included Health

July 28, 2022

S2 Ep14: The Future of Retail and Consumer Health—...

Sree Chaguturu, MD, Chief Medical Officer, CVS Health

November 9, 2023

S4 E2: Powering Next Generation Behavioral Health ...

Dr. Harry Ritter, Founder and CEO, Alma

Melissa Reilly, Chief Strategy Officer, Evernorth

Doug Nemecek, Chief Medical Officer, Evernorth

HLTH does not sell or provide any personal data (including email, phone, address) to any third parties and we never will. Any communication that pretends to be HLTH or any third parties selling purported lists, discounted rooms, or any product/services are NOT AFFILIATED with HLTH and are to be considered FRAUD.

Upcoming Event Dates

2024 | ViVE: Feb 25-28; HLTH Europe: Jun 17-20; HLTH US: Oct 20-23

2025 | ViVE: Feb 16-19; HLTH US: Oct 19-22

2026 | HLTH US: Nov 15-18

2027 | HLTH US: Oct 17-20

© 2024 HLTH, INC. All Rights Reserved