Tuesday, Dec 13, 2022 | 1:00 PM ET

Unify patient data: How to elevate the care journey with personalized engagement

Unify patient data: How to elevate the care journey with personalized engagement

85% of U.S. consumers wish their healthcare experiences were more personalized and 80% of patients prefer to use digital communication to interact with healthcare providers and brands. The time to modernize and personalize patient engagement and their care journey is here. 

eCommerce, travel, and finance have led the way and proven personalization can boost customer acquisition, conversion, satisfaction and retention. Yet, health care organizations have been limited in how they can collect and activate customer data at scale due to regulatory constraints around PHI. 

Join this webinar to learn how Segment’s HIPAA-eligible customer data platform unifies patient data to enable data-driven decisions that improve patient outcomes. You’ll learn how the most innovative health care companies:

  • Combine offline and online data into a single patient profile to better understand the care journey
  • Optimize website and app experiences through analytics on tracked events
  • Build analytics for funnel analysis to reduce patient churn across all touchpoints
  • Improve ROAS for enrolling eligible patients who need your services

For more information, read Segment's ebook: Data-Driven Strategies for Growth: A Guide for Healthcare Businesses



Darcelle PluvioseHealthcare Product Marketing Manager, Twilio Segment

Erik WagnerGlobal Lead of Healthcare, Twilio

Atit ShahHealthcare Product Manager, Twilio Segment

HLTH does not sell or provide any personal data (including email, phone, address) to any third parties and we never will. Any communication that pretends to be HLTH or any third parties selling purported lists, discounted rooms, or any product/services are NOT AFFILIATED with HLTH and are to be considered FRAUD.

Upcoming Event Dates

2024 | ViVE: Feb 25-28; HLTH Europe: Jun 17-20; HLTH US: Oct 20-23

2025 | ViVE: Feb 16-19; HLTH US: Oct 19-22

2026 | HLTH US: Nov 15-18

2027 | HLTH US: Oct 17-20

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