Wednesday, Apr 12, 2023 | 1:00 PM ET

The ins and outs of product market adoption: Health IT Edition

The ins and outs of product market adoption: Health IT Edition

Health IT solutions have pushed through budget constraints, hospital labor shortages, provider burnout, all while falling on the heels of an economic downturn. Now, how do we assess product offerings to alleviate some provider burdens? 


In this discussion, we will strategize advancement opportunities for clinical adoptions of product lines. Further, we will provide tactical approaches to feasible advancements through a clinical lens. 

Join us to learn:

  • How start-ups and health tech companies can gain adoption with clinicians
  • Insight into how clinicians evaluate new technology
  • Tactical approaches a health tech company can make to accelerate clinical adoption
  • How to stay ahead of today’s healthcare challenges


Hirsh Sandesara, MD, MBALead Medical Director, Value-Based Provider Engagement, Blue Cross NC


Ines Maria Vigil, MD, MPH, MBA, FACPMSVP, Services & Transformation, Clarify Health

John LaursenVP, Business Development, Intelligent Medical Objects

Rishi MadhokCapital and Startups: Healthcare and Life Sciences, Amazon Web Services

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