Tuesday, Oct 25, 2022 | 1:00 PM ET
Mission: Engagement - Building Tomorrow’s Member-Centric Health Plan
Personalization. Speed. Convenience. Consumers today demand all this and more from the companies they do business with. Their health plans are no exception. And with so many startups redefining the health insurance market, the key question for any established health plan is clear: What are the strategies, technologies, and services our company needs to develop to create a new type of consumer experience that engages our current members and attracts new ones?
This upcoming HLTH webinar will dive deep into this question and provide multi-faceted solutions, from leveraging market segmentation to improving personalization and optimizing the digital member experience. Join our panel of experts as they discuss how health plans can seize the future by investing in member engagement today. Among the topics they’ll discuss:
- The best ways health plans can respond to the change in expectations among consumers for a more member-centric approach.
- The opportunities and challenges of meeting the still growing demand for mental health and behavioral health services that started with COVID.
- How leveraging data that includes both medical and non-medical factors can hyper-personalize the member experience.
- The power of a digital experience to transform a health and well-being program from a commodity to an engagement engine.
Alex MaierspergerGlobal Principal, Health Care, SAS
Kate DuncanExecutive Director, Product Strategy & Management, Health Care Service Corporation
Nelia InfanteHead of Consumer Engagement Strategy, Onlife Health