Healthy Is Hard: Creating Equitable Health Benefits For Women

Despite best intentions, employers may be leaving women – who make up more than half the American workforce – with suboptimal support for their health and productivity. Learn how to identify gender inequities that may be lurking in your health and wellness benefits plans. Spoiler alert: behavioral science is key! This webinar will review new information about using targeted messaging and behavioral science approaches to ensure benefits equity for women.

This webinar will unpack key issues, including: 

• The interdependent facets of women’s health and implications for benefits provision
• The power of messaging and framing in overcoming barriers to getting and staying healthy, and the importance of gendered messaging
• How the right support and social communities improve women’s health
• The role of men in women’s health