Beyond Engagement: Building Brand Loyalty through Digital Health

2020 has taught us countless lessons about the state of our healthcare landscape, but one that has stood out is the way that consumers access healthcare is more digitally focused than ever before. Both new tech entrants and traditional health systems are vying for the top spot to lead this consumer-centric digital health transition. If traditional players can create meaningful and memorable interactions at the first point of contact onward, they can convert members into loyal advocates. Designing a new member-centric health engagement platform strategy that provides a completely reimagined, personalized member experience is not a far-fetched idea, but how can they achieve this?

Health systems can leverage interoperability to unify a flexible and expanded consumer experience with REF factor – Relevance, Easy, & Fun. Furthermore, they can capitalize on the DIY economy where preventive and personalized care are dominating digital health via AI, machine learning, VR, AR, and advanced data processing. Our expert panel will dig into methods to create a multi-year digital health engagement roadmap.

Takeaways:

• How to build a consumer-centric digital health engagement strategy
• Discuss where interoperability and data processing play a role
• What can we learn from outside tech entrants’ moving into healthcare
• Review the main challenges and barriers to rolling out a digital health engagement strategy