HLTH USA: Your go-to resource for all things food and nutrition
The Food Lab @ HLTH is redefining the intersection of nutrition and healthcare, emphasizing food as a core intervention for chronic disease management, prevention, and overall well-being. With a surge in interest from healthcare providers, insurers, retailers, pharma, and employers, the Food Lab will showcase how stakeholders across the ecosystem are leveraging nutrition science, digital health tools, and new business models to scale food-as-medicine solutions.
HLTH is the only health innovation event where food meets healthcare, AI, and consumer-driven health—bringing together providers, grocery chains, retailers, health systems, food & beverage companies and startups to drive real business conversations.
Scroll down to learn more!
Why you should check it out
✔ Food Lab @ HLTH Pavilion: A new dedicated space with interactive kiosks and activations featuring retailers, meal delivery services, nutrition-tech startups, and major food brands innovating in the healthcare space.
✔ Food Sampling & Prescribed Nutrition Showcase: A new hands-on experience highlighting emerging food-as-medicine programs and partnerships.
✔ Retail & Health System Collaborations: Spotlighting how grocers, pharmacies, and providers are integrating nutrition-based interventions into care models.
✔ Market Connect for Food & Nutrition: Enhanced Curated 1:1 meetings between health systems, payers, and food industry leaders.
Who Should Be There?
Health System & Provider Executives: CMOs, CIOs, Chief Population Health Officers, Chief Nutrition Officers
Payer Leaders: VPs of Value-Based Care, Population Health, and Benefits Design
Retail & Consumer Health Executives: Grocery, pharmacy, food & beverage and meal delivery service leaders
Pharma & Life Sciences: R&D heads focused on metabolic and nutrition-linked therapies
Employers & Benefits Leaders: CHROs, Heads of Employee Wellness, and Benefits Decision-Makers
Investors & Startup Founders: VCs, Private Equity, and Strategic Investors in FoodTech and HealthTech
Key Challenges We'll Help You Solve
✔ Reimbursement & Market Access: Establishing insurance coverage and value-based models for nutrition interventions.
✔ Retail & Provider Integration: Aligning food solutions with clinical workflows and reimbursement structures.
✔ Technology & Data Interoperability: Ensuring digital nutrition platforms integrate with EHRs and personalized health insights.
✔ Investment & Scale: Securing funding and strategic partnerships to scale food-as-medicine programs.
✔ Consumer Engagement & Behavior Change: Driving sustainable adoption of nutrition-based health interventions.
Why become a sponsor?
Position your brand at the forefront of one of healthcare’s fastest-growing movements: food-as-medicine. With healthcare leaders embracing lifestyle-based interventions and value-driven care, HLTH offers the ultimate platform to shape how food transforms the future of health.
✔ Market Connect Matchmaking Program: Meet with buyers actively seeking nutrition and food-as-medicine solutions through pre-arranged 1:1 meetings with payers, providers, employers, and retail leaders.
✔ Speaking & Thought Leadership: Feature your executives and innovators in Food Lab stage programming, including panels, keynotes, and fireside chats on the future of nutrition in healthcare.
✔ Product Demos & Food Sampling: Bring your innovation to life with hands-on product showcases and sampling activations. Let attendees see, taste, and understand your clinical or consumer value prop.
✔ Startup Spotlight Pitches: Highlight your company in curated pitch sessions in front of investors, partners, and the press. Great for early-stage brands, food-tech platforms, and science-backed solutions.
✔ Retail-Health Collaboration Spotlights: Demonstrate your cross-sector partnerships by sharing success stories or launch plans that connect food with care delivery.
✔ Branded Spaces & Exhibit Opportunities: Make a bold statement with custom booths, branded lounges, and immersive experience zones in prime locations like the Food Lab Pavilion.
Who should sponsor?
✔ Food & Nutrition Brands
✔ Retail & Grocery Chains
✔ Payers & Managed Care Organizations
✔ Tech & AI in Nutrition
✔ Investors in FoodTech & HealthTech
Your Next Step
Register for HLTH USA 2025 and be at the forefront of innovation. Empower yourself with the knowledge and connections to identifying groundbreaking investment opportunities.