David Goldhill
Sesame
In 2009, David wrote a cover story for the Atlantic titled, "How American Healthcare Killed My Father." That turned into a book - “Catastrophic Care: Why Everything We Think We Know About Health Care Is Wrong” - which catapulted David to a leading voice for health care advocacy. Those transformative concepts then evolved into Sesame, a company that is revolutionizing health care with a direct-pay marketplace that delivers high-quality, half-priced health care - from primary care and imaging to labs and specialists - to the millions of Americans who remain shut out from the traditional system.D