Firdaus Bhathena


As General Manager of Healthcare, Bhathena leads a team focused on developing Noom’s healthcare channel and condition expansion. Bhathena joins Noom from CVS Health, where he served as Chief Digital Officer and oversaw customer experience, customer engagement and strategic partnerships. Prior to joining CVS Health, Bhathena held the role of Chief Digital Officer at Aetna and spent many years founding and leading venture-backed software companies, including co-founding WebLine Communications, which was acquired by Cisco Systems, and founding Relicore, which was acquired by Symantec.

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2025 | ViVE: Feb 16-19; HLTH US: Oct 19-22

2026 | HLTH US: Nov 15-18

2027 | HLTH US: Oct 17-20

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