Alicia Stokes, MHA

Blue Cross and Blue Shield of North Carolina

As the Vice President, Strategy Planning and Performance, Government Markets, Alicia is accountable for Blue Cross NC’s Government Markets’ go to market strategy, market performance, marketing strategy, product and performance innovation, and portfolio delivery. This includes Medicare, Medicaid, and the Federal Employee Program. Prior to that, she was the Director of Insights & Innovation at Blue Cross NC, where she was responsible for helping drive the company’s enterprise strategy and providing strategic counsel to the organization’s leadership team. In this role, Alicia’s teams synthesized and de