Happiest Baby is a mission-driven company dedicated to helping parents succeed at their most important job – raising healthy, happy children. We solve the hardest parenting challenges with smart, science-based solutions. SNOO Smart Sleeper-the safest baby bed ever made-is a responsive bassinet that boosts a baby’s sleep by combining gentle rocking with soothing white noise and snug, safe swaddling. Created by Dr. Harvey Karp (The 5 S’s, Happiest Baby on the Block), SNOO helps babies by imitating the calming sensations of the womb.